Corporate Learnings

The insurance industry has been booming in India and companies are going overboard to get and retain customers.CRM has proved to be an effective tool for better customer relationships for the insurance companies.The aspects where insurance companies have been able to apply CRM.

•Appointing insurance advisers.
•In order to extend the reach of the company,
1.Advertise on mass media.
2.Internet websites to establish contact with potential customers.
3.Through these websites a suitable insurance products are offered to the prospect for investment